The company was founded
In 1920, when Asser Laurila was only 21 years of age, he founded a sawmill where the
factory is standing today. The location of the sawmill was optimal as the logs could be
floated along River Jalasjoki, the upper branch of River Kyrönjoki. Asser was a farmhouse
boy with an entrepreneurial spirit who had previously worked as a freight driver in Lapland.
Wool spinning began
In addition to working at the sawmill, Asser and Kerttu began spinning domestic wool. The
spinning mill got its wool from sheep farms. When the wool had been spun into yarn, it
was returned back to the farm along with an invoice with a “spinning fee”
Linen spinning began
Based on their experience from wool spinning, the entrepreneurial couple saw that there
was a market for spinning linen yarn as well. The raw material was once again obtained from domestic farms cultivating flax.
Linen weaving began
The consumers’ demands grew. It was no longer enough to have the yarn – the consumers now wanted ready-made towel and table cloth fabrics.
Sewing of linen products
A sewing section was founded in order to sew ready-made products for the market.
Products were sold increasingly through retail shops. In the 1960s, the company also
purchased weaving machines in order to weave texts into the towels’ stripes.
Manufacturing of linen terry began
The company started to manufacture linen terry and had already advanced in product
design and development. The production of linen fabrics was significantly increased during this decade.
Premium linen textiles manufacturer
Today we make premium sauna textiles in the country where sauna is born, Finland.
We also manufacture customised linen business gifts for companies. Our CEO Timo Laurila
and Production Director Markku Laurila represent the third generation in charge of our company
At Jokipiin Pellava, we want our
ecological footprint to be as small as possible. That is why we consider all ecological aspects in
our daily operations.
We have developed a comprehensive production process that is environmentally friendly and
considers all environmental aspects related to industrial production.
Our linen yarn comes from Western European farms. That is how we can reliably trace the
origins of the raw materials and ensure their natural cultivation and manufacturing process.
Our linen and cotton yarns are Ökotex-approved. The Ökotex certificate guarantees that the
yarns we use do not contain chemicals harmful to humans.
We only use recyclable packaging materials. The raw materials are delivered to us in
cardboard boxes that we re-use as delivery packaging materials. Any unused packaging
material will be recycled through our local recycling company.
All of our products are environmentally friendly. The heat generated during our production
process will be used to heat up our production facilities. No chemicals are used in the
In order to finish off the linen fabric and ensure its smoothness, only hot steam is used.
All production material, including its by-product, is recycled.
We value long-lasting products
Our products are long-lasting. That is the biggest reason behind the fact that the ecological
footprint of our factory and products is so small.