Varuste.net

Loyalty customer benefit: November 2026

At Varuste.net, our mission is to inspire and help people make better choices. We want to show through our own actions that it's never too late to try a new sport, switch hobbies or even set your sights on reaching the top! As a Varuste.net member, you always get more. T...

Varuste.net 20+ years

"Varuste.net was born out of a desire to do work that inspires and brings joy. Each founding member had a background in uninspiring jobs, and we wanted to change that by creating an online store focused on our passions and hobbies. This made our work meaningful and fun." "We noti...

Did you know this about us?

Our mission is to help and inspire people to make the best possible choices. At Varuste.net, we believe that people get more out of life when they dare to make better choices. Choices that allow them to get more out of their hobby and passion - with style and safety. And the choi...

20 Years of adventure: Varuste.net’s journey to the top of Finland’s outdoor scene

Where It All Began The founders share the path to their dream In the early 2000s, the availability of outdoor products in Finland was poor, and many great brands weren’t available in local stores. Additionally, the price level in Finland was significantly higher compared t...

Varuste.net's story - How did it all begin?

The idea of Varuste.net was born on the ninth of September 2004, when three friends packed one dog and all their hunting supplies into a car and headed off towards Posio, one of the best hunting grounds in Lapland, Finland. All three fellows were self-employed and made basic...