Working with a motley crew of pro-riders, mechanics, scientists, designers and engineers Peaty's mission is to produce high performance products that reduce the time spent on the boring bits so we can all spend more time riding our bikes!

They work hard to make their products as user-friendly and environmentally-concious as possible without compromising performance. This means designing and optimising everything from the base product formulation through to packaging, logistics and how the product will be re-used or recycled at the end of its life.

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