Woolly wonders: How quality wool elevates your outdoor experience


Friluftsliv, Vinter sports, Turgåing, Snøsko turgåing, Langrenn by Varuste.net / Toimisto-Jorma, 15.2.2024
In co-operation with Devold
When planning your next outdoor adventure, you might consider if there are any alternatives to the traditional three-layer shell jacket (or whatever similar, depending on the weather). Now, especially when traditional woollen sweaters are a fashion phenomenon, various kinds of sweaters have been seen as the outer layer in outdoor activities all year round in various corners of the world.

A high-quality sweater is a surprisingly practical alternative to more technical outdoor clothing, especially as part of proper layering. And so: wool is already naturally an incredibly technical fiber designed by nature for versatile climates.

Wool's excellent heat and moisture resistance
Wool is known for its natural heat regulation ability. Wool keeps you warm even on cold days and feels cool when your body warms up. In addition, wool effectively repels moisture, keeping you dry and comfortable even when you sweat. The incredibleness of wearing wool comes to light, for example, if you switch between the cold outdoors and minding whatever business inside in between: you will shortly realize, that even though the temperature difference is easily over 30°C, you feel quite comfortable in both.


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Warm and soft
Compared to many traditional outdoor jackets, sweaters may offer a greater sense of freedom of movement as the knit adapts to the movement of the outdoorsperson. As all outdoor enthusiasts know, the feel and ease of movement is important in active outdoor activities, e.g. hiking or skiing. In hard sweaty sports, sweaters can be changed to thinner (merino) wool ones depending on the weather - even then you can think about using the thinnest liner or woolen mesh knit underneath and high-quality and responsible merino wool with a smooth surface on top.


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An incredibly versatile garment
Sweaters are versatile clothes that are suitable for different weather conditions and activities. According to the current fashion, wild ones are also suitable for everyday use, so you can go directly from outdoor activities to the city without changing clothes - and hey, if you go directly from the campfire to the hustle and bustle of the city, you will either a) delight your fellow travelers with the smell of smoke and campfire, or b) with good ventilation, you can freeze almost any woolen garment.

Sustainability and responsibility
High-quality woollwn sweaters are long-lasting and durable clothes. The natural properties of wool fiber make it an excellent choice for outdoor activities. Wool naturally repels odors and dirt, which means that you can even wear sweaters with lower layers for several days in a row without the accumulation of unpleasant odors or the clothing getting too dirty. Here, ventilation is key after use. When you reduce rough cleaning with a washing machine for woolen garments, you also make them last longer in good condition.

Today, many consumers are wonderfully aware of ethical regulations related to wool production, animal welfare issues and corporate responsibilities. This has made it extremely important for the best and leading wool producers and wool product manufacturers to make the production process really transparent to the consumer and to encourage clear highlighting it in communication of the products. Ethical, fair production for farmers, animals and the conditions of all those involved in the production process are constantly being paid more attention to and communication about these themes is comprehensive. Nowadays, it is much easier for the consumer to make a responsible choice when it comes to woolen products.

The most essential style statement of today's outdoor-minded goer
And last, but not the least. We should not forget the overwhelming elegance of sweaters. They are timeless clothes that are suitable for many types of outdoor activities and everyday wear. Choose a classic model or spice up your life with a more colorful option, and you're ready to go on an adventure in style.


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