Customer-obsessed, employee-owned craftsmanship sets Vortex apart, delivering precision optics for hunters, shooters, and enthusiasts. Founded by the Hamilton family in 1986 and headquartered in Barneveld, Wisconsin, the brand grew from retail roots into a leading optics company. Their mission centers on service, education, and reliability, with a culture that puts people first. Vortex Optics designs and supports rifle scopes, riffle scope accessories, binoculars and spotting gear, while championing conservation to keep America’s wild places open and accessible for future generations.