CircularThe Circular label means that this product is made either from recycled and recyclable or renewable and biodegradable fibers. Most products in today's society are made in a linear lifecycle, where earth's resources are extracted, used and then discarded. This is not working in the long run and comes at a great environmental impact. Instead, Houdini wants to close the loop and reuse the material already made. When your Houdini garments are completely worn out, return them to Houdini through the recycling units they have in all their own stores and at many retailers.
Recycled
The Recycled label means that this garment contains at least 50% recycled fibers (often more, see product description). The source is either recycled clothes or other sources like PET bottles. Houdini mainly uses recycled polyester, which has many benefits. It reduces both CO2 emissions and water use compared to virgin polyester. How much depends on the type of recycling. One of Houdini's suppliers show 32% less CO2 emissions and 94% less water use for mechanically recycled polyester. Besides the production impact, the major shift is using "waste" as raw material instead of crude oil.
Recyclable
The Recyclable label means that the raw material in this product can be used for new products, instead of becoming waste. Houdini's goal is that by 2030, they will take no raw material to their products from the earth's crust. Circular products, made from recycled and recyclable materials are a real game changer. When your Houdini garments are completely worn out, please return them to Houdini. Houdini has recycle units in all of their own stores and at many retailers.
Bluesign
The Bluesign® Label means that the production is vetted by a third party to eliminate any harmful chemicals or substances right from the beginning of the production process. This benefits both people, animals and our entire planet.