Fjällräven is a Swedish company, specialising in outdoor equipment. The name means arctic fox. Fjällräven was founded in 1960 by Åke Nordin. The company has a strong market presence in the Nordic countries. It is also represented in other European countries and in particular Germany. Among the more well-known products are Greenland jackets and various versions of the Kånken rucksack.
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, they focus on simplicity and practicality, and they have the utmost respect for the environment.
This is what they do:
Develop functional, durable and timeless outdoor gear
Act responsibly towards nature, animals and people
Inspire and develop interest in outdoor life
“We’ve been trekking for more than 50 years; I hope we never get there.”