In 2015, founder of Noso Patches Kelli Jones hopped a barbed-wire fence while she was hunting and ripped her brand-new $400 Patagonia Fitz Roy down parka. The only thing she could find to repair it was a piece of duct tape, but didn’t like the way it looked. Nylon gear rips all the time, and she – had a lot of tears in her clothes so she sourced materials online to cut into heart and star patches. In the tram line at Jackson Hole Mountain Resort, people kept asking about them. In August 2016, Noso Patches successfully launched on Indiegogo.