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We make clothes for doers. Because we know that when you're dressed well in ridiculously comfortable clothes, you can get to the important stuff.
So get on with it.

This is our "important stuff."
  • We believe in doing more with less.
  • In living your life intentionally, with thought and care for the people and the planet around you.
  • We believe that time outside is good for the body and the mind, and time outside with good people is even better.
  • We believe in honouring your health, and taking care of it.
  • We believe that "fashion" is silly, and that real style comes from knowing yourself, and dressing accordingly.
  • We believe in loving the place you live and the place you work.
  • We believe that to have the freedom to get on with all that good stuff, you need to feel comfortable in what you're wearing, how you look and what you can do in the clothes you wear.
That's why we make the clothes we do.

DUER produces quality, ethically produced clothing focused on versatility, so you can do more with less clothing. We choose to work with partners based on their commitment to environmental and social responsibility. Our selection process is rigorous, and we only work with a small group of businesses that are invested in DUER and our mission.

DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born.

Since then, our clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between.

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