YY Vertical excels in crafting smart products for vertical sports, offering innovative solutions like fingerboards, belay glasses, and massage guns. Founded in 2013, the brand is renowned for its well-designed climbing gear, including warm-up equipment, resistance bands, and climbing brushes. YY Vertical is committed to sustainability and community engagement, creating products that enhance the climbing experience. With a focus on passion and observation, they provide athletes with original solutions to optimize performance and recovery in climbing and other vertical sports.