Fishing isn't about tackle specs.
Fishing's about getting your butt out there.
Relying on your senses, your experience, your wits.
And giving it everything you've got.
At 13 Fishing we get this.
Because we're anglers just like you.
We come up with ideas that only anglers would think of.
We strip away the excess and the hype to get to what matters most.
Because, like you, we live for that moment when reason stops - and instinct takes over.
And you and your gear are one.
So get out there and find your edge.
Go do your thing.
Follow your instincts.
Make your own luck.